Our story

It started with a bag of yarn scraps

We're a small team of crafters who kept getting the same text from friends: "What should I buy to start crocheting / embroidering / making candles?" The honest answer was usually "a dozen things from four different stores, plus a YouTube rabbit hole." So we started packing little kits for them ourselves.

Stitch & Loop Co. is that idea grown up. Every kit includes the materials, the right tools and a picture guide written in plain, encouraging English. You shouldn't need a craft vocabulary to make something lovely.

What we care about

• Honest time estimates. We stitch, knot and pour every kit ourselves and time it at a relaxed pace.
• Nothing missing. If a piece is missing or broken, we send a replacement free. No forms, no fuss.
• Real help. Stuck mid-project? Email a photo and we'll talk you through it.
• Room to grow. Beginner kits teach the basics; our weekend and week-long kits are there when you're ready for more.

Who's behind the counter

You can reach Stitch & Loop Co. at hello@stitchandloopco.com.

Product and lifestyle photos via Unsplash.